Rebranding with KDCreative

Branding

One of the most important & hardest parts of any small business. As soon as you nail down one part of your brand (e.i. Your logo, or Branding Colors) then you step back and have to realize wow I am feeling really great about that first piece but now there are another xx amount of items to brand! 

Start the terrified screaming here!

So for two years now I have been tweaking and making over my Brand, then I realized I couldn't do it all. Yes I can be the Owner, CEO, CFO, Accountant, & Artist behind Hildebrandt Photography but I could not take all my creative branding ideas and put them together in a simple and AwesomeSauce way. It's the truth and that's cool, one of my all time favorite photographers preaches about out sourcing when you can and for sure branding is something I can out source right now. 

We all know I don't need another task to my over flowing todo list. Ok so I have decided I have to get branding help but now what? Searching for a kick butt design artist! 

Looking high and low I come across a great design artist out of MD. KD Creative. On our first consult call she told me how she finally took the leap of fulling working for herself! Go Katie! She is so sweet and very easy to work with, I was a little scared that any design artist I worked with wouldn't get the real me in my branding. Kate nailed it! She had me start with a Pinterest Board for my branding inspiration 

I took about 3 hours searching my hard drives, and the crazy world of Pinterest to pull out colors, patterns, fonts, and over all feels of Hildebrandt Photography. Now he was the question I struggled with the most in this process, where do I draw the straight line between my personal style and my business brand? The answer is really another question, why does it have to be a straight line? By taking my existing brand (which I loved so far), then adding a little of me to come up with my creative inspiration for Hildebrandt Photography.

After just a few short days Katie emailed me this great (& narrowed down) Inspiration Board

Yellow with a pinch of Deep Teal all rolled up in a ball of rustic. With a Mustache on top. That's right if you know me personally you know nothing is complete with out a mustache! 

Now we are cooking with some branding magic now it's time to work up the outline to a brand. Which looks a little like this

Branded colors, Logo, patterns,and fonts. Taking all that Kate turned it into a first draft of my beautiful new website...

Now this is not what my Website will look like when it is released later this fall but it is a start to some all new magic coming your way! Katie from KD Creative has been super helpful in this whole process and I am super excited to see the new blog layout in the coming weeks.!.!.!.!!!

Thanks Katie!